Why are Air America's ratings plummeting? Because we're stupid, like, duh!
From Philly.com via Capitalist Lion we learn:
Air America apparently is not flying too well in Philly. The liberal talk network's home since Aug. 30 is WHAT-AM (1340), which airs shows by Al Franken (noon to 3 p.m.) and Randi Rhodes (3 to 7 p.m.). Arbitron ratings for fall were released last week. Though specific numbers are not available for Franken's time slot, a check of Rhodes' finds that WHAT's ratings have dropped.
Among total listeners ages 12 and older, the station managed a 0.5 rating in fall 2003; it got a 0.3 this time. The "cume," the cumulative number of weekly listeners, fell from 22,000 to 17,800. By comparison, Sean Hannity and Dom Giordano on talk rival WPHT-AM (1210) had a 4.4 rating and cume of 217,800 weekly listeners; the top afternoon-drive station was WBEB-FM (101.1), with a 7.6 rating and a cume of 441,100.
At its flagship station in New York, Air America finished 24th in the fall.
Sorry, folks. A little inauguration day gloating there. Couldn't help it...
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